Jon Wilson - Owner/Director

Jon Wilson is one of the two owners of NZSHRED. He's been living in Queenstown since October 2009 and started working for NZSHRED when he first arrived. After some time as employee, the opportunity came to purchase the business in partnership, providing and income and a lifestyle in this idyllic 'adventure' location.

When not working, Jon tries to get out mountain biking, climbing and snowboarding as much as possible, all of which he's been doing for numerous years. Currently, he is trying to progress from being a terrible surfer, to just a bad one. Jon is a very competent mountain biker, and the opening up of a variety of trails around the Wakatipu, including his locals of the Gondola & Wynyard Crescent enable him to get his fix throughout the long summer days

Happy when he's listening to 'angry' music, in the outdoors playing with toys, cooking vegan food or reading obscure books, Jon is very much enjoying New Zealand, as his new home.

Favourite Toys:


  • Rome Brigade 151cm (Camber) Snowboard
  • Jones Solution Split 152cm (Mixed) Split-Snowboard


  • Trek Remedy Trail Bike/PBJ Jump Bike/Canyon Sender DH Bike
  • Evolv Pontas Climbing Shoes
  • JS Ghetto Cat Surfboard
  • McTavish 9'6 SUP


Jase John – Owner/Director

Arriving in New Zealand from islands of the Great Barrier Reef, back in 1996, Jase John soon settled in Queenstown and into the outdoor recreation lifestyle. A variety of employment positions, saw Jase doing everything from working on the Ski Fields, to guiding in Fiordland. After Managing stores for a number of years, the opportunity to take up ownership of the historic NZSHRED store with business partner, Jon Wilson, occurred in 2010.

Also working full-time in the business, Jase still relishes the opportunity to casually guide in remote parts of Fiordland. A continued enjoyment of the water, means Jase can be regularly seen out on a Stand up Paddleboard with his pups, Loui & Lexi, somewhere around the Central Otago lakes or surfing down the coast at Curio Bay.

Outside of this, he still enjoys travelling ... doing several surf trips back to Australia or the annual snow trip to Japan.

Favourite Toys:


  • Burton Landlord Split 159cm (Camber) snowboard, with Burton Hitchhiker Split bindings.
  • Jones Aviator Carbon 158cm (Camber) Snowboard


  • Adventure Paddleboards 12'6 Bamboo Stand Up Paddleboard
  • Gunn & Moore (Size 6) Cricket Bat

Andrea Rampackova - Critical Sales Staff
Andrea has come to us from the Candian snow resort of Blackcomb/Whistler, where she has spent several years as a Snowboard tester for Canadia Snowboard magazine.

Kirsty Owen - Critical Sales Staff
Kirsty joined us this year from Manchester, UK, to come and ride some real snow on her first winter season away from the UK's indoor domes.
A local at 'Mt, Chill' (Manchester's Chillfactor e)

Dan "DJ" Jamieson - Critical Sales Staff

Finn Duffy - Team Rider


Ronan  – Team Rider

Big Loui "The Snow Pup" - Sales, Product Testing & Shop Mascot


Loui is our little Lhaso Apsa/Maltese, and is now just over three years old. A little 'Action Man', he gets into every activity that we do; from surfing, kayaking and SUPing across the lake, through to his favourite, quality time with a snowball on the slopes of Cardrona Alpine Resort. Last year he managed his first experience of Nordic skiing, around the trails of at Wairoau Snow Farm.

Enquisitive by nature, whenever he hears the truck start up, he is straight outside to see what activity he will be getting into. As with all athletes, occasionally injury takes it's toll, however we have tried to mitigate these experiences, by way of utilising the appropriate safety gear, such as his custom fitted Personal Flotation Device (PFD) provided by the good folks at D-Fa.

On his days off, Loui spends time with his girlfriend and companion, Lexi (also a Lhaso Apsa). Very interested in the social scene of the Wakatipu, Loui is often seen having a coffee at the Hilton or chatting to fellow canines on the track to Jacks Point.

Favourite Toys:


  • Cardrona 12-15cm Snowballs


  • Dad's SUP
  • D-Fa Custom Fitted (PFD) Lifevest

Richard 'Rouge' Sim - Integral Sales Staff Member (Self Titled)

Richard 'Rouge' Sim is part of the NZSHRED extended family. After working here last winter he has now moved onto become a proper 'grown-up'. He is currently living and teaching Physical Education in Taupo. Originally from Scotland, he grew up riding dryslopes (look it up kids) and bad snow, which set him up to become a Freetyle Instructor.

Favourite Toys:


A Snowplank


  • Surfboard

Emma Still - Snow/Surf/Apparel Sales

Emma worked with us at NZSHRED for two years, before heading to greener pastures at Weta Studios in Wellington. A keen snowboarder and girl-about-town, Emma was not only great with customers, however also a tremendous help with ordering and display in the female fashion side of the store.

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