NZ Shred Shop

NZSHRED was the first dedicated retailer of snowboards in New Zealand. Started by the Reeser Family in the mid 1980’s,NZSHRED has moulded and metamorphised into one of New Zealand’s most well known and trusted purveyors of Snowboards and snow related products.

Originally situated in the O’Connells Pavillion, NZSHRED relocated to its current site, in Queenstown’s main retail precinct of Shotover Street, in the early 1990’s. Through various owners (namely Jeremy Northcote 94’ & Jeff Hylton 05’) and landlords, the store has undergone refurbishments and building extensions, to sit comfortably at its current 140m2 of retail space.

After numerous years of working and Managing in the Snow & Surf retail sector, Jase & Jon, took over from ‘Hylty’, as the latest owners of this iconic establishment.

“We have tried to keep that comfortable friendly fun feel to the store – while continuing to progress with the retail times, by developing areas such as water sports and apparel product ranges”.

In addition to this, we have tried to continuously connect with the Industry by way of regularly taking on new brands, as well as sponsoring up & coming riders.

The biggest recent development for us, has been the progressive development of this, the NZSHRED Online Store. First going live, in 2012, the site has been a constant 'work in progress'. We have tired hard to structure things for easy travel around the store, while also fulfilling the requirements of those ‘tech nuts’ with everything they need to know about anything they want to know.

We totally appreciate feedback, criticism and those warm moments of hearing how stoked a customer is, when they get the product that is best for them. So, drop us a line & let us know what you think!


The Bill Payers - Jase John & Jon Wilson

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