The brain-child of an Italian watch lover and two eco-smart entrepreneurs, WeWOOD uses mostly scrap-wood to fashion wooden timepieces. WeWOOD also use state-of-the-art Miyota movements. This hybrid technology results in a unique, handsome, and earth-friendly watch.
The first timepiece was designed in Florence, Italy, in 2009. With the widespread craving for nostalgia and the desire for an eco-friendly ethos, WeWOOD hit the scene as the avant-garde approach to sophisticated sustainability. Later that year, WeWOOD opened a branch in Los Angeles and teamed up with tree-planting-partners 'American Forests' and 'Trees For The Future'. The goal of this cohesive collaboration is to help restore Mother Nature - one watch at a time - by planting a tree for every WeWOOD purchased. Since 2011, WeWOOD has planted 300,000 trees with its partners and has set challenging targets for 2014 and beyond. Keeping forests healthy and happy keeps us healthy and happy. We like to keep a reminder on our wrist.