OUR SIGNAL STORY
It was the end of 2003. We sat down with a bottle of wine and made notes on a piece of paper about industry traits that we did not want to see repeated. Soon we had formed an outline and structure that would come to shape our company.
Our name would need to capture, encompass and symbolize what this new brand would stand for. We wanted to build on and sell a philosophy, not an image. We wanted to signal out to like-minded individuals and connect with them.
So Signal was founded in 2004 as an artistic company anchored in snowboarding.
We found that there was energy and strength in turning the usual way of doing business upside down. It would also be important that our own days at Signal were fulfilling. We wanted new ways to connect. Through programs like Every Third Thursday and Signal Coffee, we have proven that we can reach a huge audience by connecting with customers one-on-one and that there are others out there like us who have that same yearning...
The brand’s mission is about a company that believes in making more than just a product. We are about building a community with a much bigger cause— one that includes building our boards and a foundation here at home in California. Signal is a human sized company in an industry of giants and our priorities keep us dedicated to building our community as well as building quality snowboards and other products that enrich our lives.