Three Australian brothers Stephen, Peter and Matt Hill emerged out of Melbourne’s underground skateboard scene of the late 1970s with a passion for skateboarding that they channelled into a skateboard import business called Hardcore Enterprises. Hardcore promoted skateboarding throughout Australia; initially with local demos and then with a series of national super tours during the 1980s. Hardcore created a new market and helped grow the Australian boardsports industry. From their involvement with skateboarding and the streetwear fashion explosion of the 1990s and the rise of surf-influenced apparel, the Hill Brothers and their Hardcore crew created and launched Globe. Today, the same crew of skaters, surfers and snowboarders that started the Globe brand has grown to an international network of designers and riders that are united by boardsports, street culture, design and film.