Burton

burton powder

Burton built the world's first snowboard factory. It is the largest snowboard brand in the world. Burton products are marketed worldwide in over 4,348 stores; 1,536 of those stores are located in the United States. In 2003 Burton allowed several online companies to sell Burton products over the internet. For years Burton had only been available through stores locally, but Burton felt that an online presence would allow buyers to have an alternative instead of turning to another brand.
As well as selling Burton products, Burton stores sell several sub-brands which focus on specific market niches. These sub-brands include Anon Optics (snowboard goggles and eyewear); RED (helmets and body armor), Analog (outerwear) and Gravis (footwear). In 2005, Four Star Distribution sold four of its snowboard brands to Burton, including Forum Snowboarding which designs hardgoods and softgoods, outerwear and streetwear. Burton, a privately owned company, also owns a surfing distributor.

Burton Snowboards was founded by Jake Burton Carpenter in 1977. Carpenter was inspired by the snurfer, invented by Sherman Poppen. He modified it. In 1977 Carpenter moved to Londonderry, Vermont to make the first Burton Snowboards. Carpenter first made snowboards by hand in his garage. He couldn't afford the proper equipment—so he applied polyurethane wearing a scuba mask. His co-founder Dimitrije Milovich, was an East coast surfer and founder of Winterstick.
In 1978, they moved to Manchester, Vermont. During the early years 4 or 5 workers sold, shaped, and repaired their snowboards.
Carpenter campaigned for local resorts to open their lifts to snowboard riders. The first mountain to have reportedly let snowboarders in was in 1982, the Suicide Six ski area in Pomfret, Vermont. Next was Stratton Mountain, and later, Jay Peak and Stowe. When resorts started to accept riders, the public did too. Burton was in place to supply them with snowboards.
In 1982 Burton was marketing their product at the National Snowboarding Championships, which were held at Suicide Six. In 1985 the National Snowboarding Championships moved to Stratton Mountain and became the U.S. Open Snowboarding championships which was operated and owned by Burton. This competition helped legitimize the sport.
In 1985 Burton established the European Division of Burton in Innsbruck, Austria. In 1986 distribution started in New Zealand. In 1992 the Burton factory relocated to Burlington, VT. In 1994 they opened the Japan division in Urawa-shi.
Each year, Jake Burton has hosted the Fall Bash, to promote good will among employees and friends of the company.

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