News
POW Presents Amie Engerbretson's "The Hypocrite".
A film that squarely addresses imperfect advocacy in the world of snow sports.
ICONIC Fast laps with Torgeir
We are HYPED to release a short film of Torgeir taking some fast laps at his home mountain!
Built From Our Past
Every piece of gear we make reflects Jeremy Jones' 30+ years of snowboarding experience. From his World Cup racing days, to first descents in Alaska, to countless days ripping around...
Free The Carve
You can make a groomer day as fun as a powder day when you’re ripping around with a crew on a Freecarver.
Nitro's Marcus Kleveland goes mini-shreeding
In true Kleveland style, he’s gone beyond what anyone thought was actually possible. Showing his style and skill on a kids 86cm Pro model board at his home resort in...
Left Right - A film about turning
Join the Nidecker team on a search for the perfect turn. From the High Alps of Europe to the bottomless pow of Japan, there are endless ways to ride a...
NOW - Let's talk about Skatetech!
Skatetech technology is the foundation of our bindings. Inspired by how easily and efficiently a skateboard turns; major components of our system mimic both the function and description of skateboard trucks. NOW bindings simply transfer more power to the board's edges with less effort, meaning your feet will stay more relaxed and comfortable, longer. There's a reason why snowboarders who try Skatetech won't go back to normal bindings! You get a more precise ride with a feeling that your board really is connected to your feet for a seamless interface.